Digital Marketing Course


Digital Marketing Course, who want to launch themselves in Digital Marketing Field. Digital Marketing is marketing your products and services online. The key components of Digital marketing are - Audience, Content, Context and Medium to reach the targeted audience and boost the sales using various digital channels like SEO, PPC, SMM, Analytics, Content Writing and Google Adwords. Digital marketing connects the brands with the customers based on their expectation and interest and it promotes a strong web presence in channels like Analytics and Social media.

Course Module:

  • Key Concepts of Digital Marketing
  • Digitization of Businesses
  • Traditional Marketing v. Digital
  • 3 Mantras of Digital Marketing
  • Indian Digital Landscape
  • Opportunities of Digital Marketin
  • Search Engine Marketing (SEM)
  • Google AdWords
  • Social Media Marketing (SMM)
  • Effective Social Media Strategy 
  • Paid Campaigns on Social Media Platforms
  • Search Engine Optimization (SEO)
  • Off page SEO
  • Email Marketing
  • Effective Email Design and Functionality
  • Setting up Google Analytics


Duration: 4 Days

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